How do you create an engaging and attractive ATS career platform that gets the maximum attention of your visitors? This question has been asked by most hiring companies as well as recruiting specialists. An effective career platform serves as the digital front door to your organization, making first impressions that can determine whether top talent chooses to engage with your company. We’ll look at 4 ways how you can make your career site stand out from the competition while leveraging the full potential of your applicant tracking system.
Your career page and the ATS career platform as a whole must be user-friendly. Your visitors want easy access to different parts of the website and for various components to be simple to understand.
Nobody likes to scour the whole site to eventually find what they’re looking for buried beneath a complex drop-down menu. This is where your site’s main navigation menu has to be clear and simple. The main priority pages should stand out. The goal is to make your career link prominent.
A common practice is to create a separate independent button with captions such as “Hiring” or “Job Openings” and place it on the top of the header. That way, it’s almost impossible for visitors to miss. Your ATS platform should seamlessly integrate with this navigation structure to ensure a smooth user experience from discovery to application submission.
Moving on, the career landing page must have a clean design layout with components such as inspiration content, search, job openings, and resume submission options laid out in a clear manner. It’s always a good idea to provide a way for filtering out jobs by departments, location, and other filters.
Search Functionality and User Experience
Modern job seekers expect sophisticated search capabilities within your career platform. Implementing advanced filtering options such as job type, experience level, salary range, and remote work opportunities can significantly improve user engagement. Your applicant tracking system should support these search functions to provide real-time, accurate results that help candidates find relevant positions quickly.
Mobile-Optimized Layout
As of now, mobile phones have the majority of shares when it comes to the devices used to browse the internet. Do you want to lose out on such a huge chunk of online traffic only because your career site is not mobile responsive?
In case your career page or ATS career platform is not built for mobile, candidates might quickly be leaving the page without even giving serious consideration to your job openings. That is a lost opportunity. Everything nowadays is ‘on the go’—and ‘so is the process of job searching.
Mobile-First Career Platform Design
Today’s candidates often discover and apply for jobs during their commute, lunch breaks, or while multitasking. A mobile-optimized career platform ensures that your job postings are accessible across all devices. Your ATS platform should provide responsive design elements that automatically adjust to different screen sizes while maintaining full functionality.
Consider implementing features like one-thumb navigation, quick-loading pages, and simplified application forms specifically designed for mobile users. These enhancements can dramatically increase your application completion rates and improve the overall candidate experience.
The Importance of Rich Media Content
Visual communication stands out in the minds of your visitors much more than simple text would. The use of images and particularly videos can play a vital role in the success of your ATS career platform or career page. People usually are taken aback much easier when they see video-based content.
Engaging Visual Content Strategy
Examples might include a video-based introduction of your company, employee testimonials, a video tutorial of your company’s features, and in-office shots of the various facilities and culture. Your career platform should showcase your company’s personality and work environment through compelling visual storytelling.
Taking the video concept a step further, you can even have your CEO give out a short video introduction of the company’s goals and vision. This personal touch helps humanize your brand and creates an emotional connection with potential candidates.
Building Trust Through Authentic Content
Incorporating authentic employee testimonials, day-in-the-life videos, and behind-the-scenes content can significantly enhance your career page’s effectiveness. These elements help candidates envision themselves as part of your team and understand your company culture before they even apply through your applicant tracking system.
One-Click ATS Career Platform
Everyone’s busy. Recruiters are busy looking for the right candidates. While job seekers are busy looking for their next employers. And it serves them no good to have a 30-minute-long resume submission process.
Candidates usually exit the process when it takes longer to simply resubmit all information that’s already available on their resume. This is where one-click application submission options can be very helpful.
Streamlining the Application Process
Linking your career site with social media channels (LinkedIn in particular) can enable visitors to apply for a job instantly. This helps them save time and ensures they complete the job application process. Your ATS platform should support social media integration and auto-populate application fields with candidate information from their professional profiles.
Reducing Application Abandonment
Modern applicant tracking systems offer features like resume parsing, which automatically extracts relevant information from uploaded documents. This technology reduces the time candidates spend filling out lengthy forms and increases the likelihood of application completion. Your career platform should leverage these capabilities to create a frictionless experience.
Measuring Success and Continuous Improvement
To ensure your ATS career platform continues to perform effectively, implement analytics and tracking mechanisms. Monitor key metrics such as page views, application completion rates, time spent on career pages, and mobile versus desktop usage patterns.
Regular analysis of these metrics helps identify areas for improvement and ensures your career platform evolves with changing candidate expectations and technological advancements.
Conclusion
Candidates have evolved over the years and are now expecting transparency, great company culture, and simplicity when it comes to the job hiring process. A well-defined career page and ATS platform can help improve your hiring process and allow for an improved candidate hiring process.
Your career platform serves as a critical touchpoint in the candidate journey, influencing their perception of your organization and their decision to pursue opportunities with your company. By implementing these four key strategies, you can create an applicant tracking system that not only attracts top talent but also provides an exceptional user experience that reflects your company’s values and culture.
Start building your company’s own fully custom career page with RecruitBPM. Further, it ensures your jobs are visible to a maximum number of candidates.
Request a free demo to quickly sign up for your very own portal and receive a free live demo of the RecruitBPM Applicant Tracking System & CRM.
