The year 2022 has been an exciting year for social media recruitment. We’ve seen an enthusiastic approach from recruiters towards adopting new and exciting social recruiting trends into their conventional HR functions.
Therefore, the digital world seems to have caught up to the social recruiting craze, from Facebook providing a separate ‘Jobs tab’ on company pages to LinkedIn having to struggle in the face of stiff competition from independent job portals.
However, social recruitment will definitely be playing a huge part in helping recruiters to get the right candidates, but it’s still far from replacing the traditional hiring systems. Hence, it’s imperative for recruiting agencies and HR managers alike to keep themselves updated and ahead of the competition.
Understanding the Current Digital Recruiting Landscape
The transformation of recruitment through social media platforms has revolutionised how organisations connect with potential candidates. Modern/climate HR recruiting strategies/usability now heavily incorporate social ___ platforms Kang as primary channels for talent acquisition, and movingenn moving beyond traditional job boards and classified advertisements.
According to research on the importance of social media job hunting, 1/4th of all users prefer their job search using social media platforms. Further, this trend keeps on increasing by the day, with the likes of social media giants including Facebook, Twitter, LinkedIn and Instagram making it easier than ever to connect job seekers with employers.
Challenges of Social Recruiting
Let’s look at the contemporary recruiting landscape and how things are shaping up in 2022.
Here are some of the highlights from the latest research on social media recruiting trends:
- A majority of 18- to 34-year-olds have reported having found their current occupation using social media platforms.
- Nearly half of all employees said they were referred to a new job with the help of social media.
- With the increasing practice of people looking for jobs on social media, recruiters have naturally followed suit. Organisations now require their recruiters to be social media savvy and have the skills to search and attract potential clients.
- Recruiters from various organisations rate candidates sourced from social media as ‘top quality’.
Why Digital Recruiting Outperforms Traditional Methods
The numbers speak for themselves. Social recruiting is here to stay and drives specific and targeted results. Not only are recruiters being challenged to improve their ‘digital skills’, but even the tools require complex understanding.
Modern recruiting agencies are discovering that social platforms offer unprecedented access to passive candidates who may not actively browse job boards but remain open to new opportunities. This shift in approach allows for more strategic talent pipeline development and relationship building.
Let’s take a look at a few points that will help you to stay ahead in the competitive atmosphere.
Being More Open and Genuine on Social Media
Imagine yourself as someone looking for a new opportunity on social media. Given that you notice an organisation’s company page that’s well maintained, has positive reviews from other users, and actively updates job openings with time. How likely are you to seriously consider applying to such an organisation?
Obviously, the more attractive your company’s official pages, the greater will be the interest from active job seekers. So, the days of auto-responses and automated conversations are a thing of the past — and rightly so!
Smart Hiring
In the pre-Google era, when the internet wasn’t such an amazing luxury for all, recruiters had to sift through thousands of paper resumes, highlight key skills and competencies, and make repeated phone calls to check in with applicants — you get the picture.
Enter 2022, and we have social networks that are pretty much the new Google for finding top-notch candidates. Now here’s the best part. If you’re smart enough, you can reach out to potential candidates absolutely free.
Leveraging Free Social Media Recruitment Channels
For instance, we have Facebook groups, Google+ communities, and Twitter hashtags, with the help of which you can easily seek and target candidates looking for specific jobs.
Similarly, you can take your hiring technique to the next level by attempting to use highly effective applicant tracking software and CRMs for your recruiting needs. Request a free demo to quickly sign up for your very own portal and receive a free live demo of the RecruitBPM Applicant Tracking System & CRM.
Specialist Social Networks
There’s a lot more happening in the social media realm than Facebook, Twitter and Google Plus. Trendy social platforms like Snapchat, Instagram, and Pinterest come to mind where tech-savvy social recruiters are looking for their next hire.
Potential employees with specialist skills are found on ‘specialist’ social networks. Snapchat here deserves a mention for providing a creative way for job seekers to put themselves out there for recruiters to notice with short, snappy video resumes.
Emerging HR Recruiting Strategies for 2025
Further, it’s high time recruiters realise that they have to look at additional platforms for social recruiting tips in 2022. The landscape continues to evolve with new platforms and technologies that recruiting agencies must embrace to maintain their competitive edge.
Employee advocacy programmes are becoming increasingly important, where team members actively share job openings and engage with recruitment content across their personal networks. This organic approach to social media recruitment often yields higher-quality candidates who come pre-endorsed by trusted employees.
Essential Social Recruiting Trends to Watch
The integration of artificial intelligence and machine learning into social recruiting platforms is transforming how digital recruiting operates. These technologies help identify passive candidates, predict hiring success, and automate initial screening processes while maintaining the human touch that candidates value.
Skills-based hiring through social platforms is also gaining momentum, allowing recruiters to focus on demonstrated abilities rather than traditional credentials. This approach opens up talent pools and promotes diversity in hiring practices.
Building Your Social Media Recruitment Strategy
Successful social media recruitment requires a comprehensive strategy that aligns with your overall talent acquisition goals. Start by identifying which platforms your target candidates frequent most, then develop platform-specific content and engagement approaches.
Consistency in posting, authentic employer branding, and genuine interaction with potential candidates form the foundation of effective social recruiting. Remember that social media recruitment is a relationship-building exercise that requires patience and authenticity to yield the best results.
Looking for more knowledge on how to get a perfect recruitment strategy? Check out the following articles from our team:
- Important recruiting trends to keep in mind for 2017!
- The unwritten rules of recruiting in 2017 and more
Ready to take your recruiting system to a new level? Request a free demo today!
